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2020年在杭州开家赚钱的奶茶店,到底难不难?

发布时间:2020-01-04 14:42:11

  JINNIANLAIDEXINSHICHAYINPINPAIDASAIZHONG,GUANGDONGYOUNAIXUEHEXICHA,SHANGHAIYOULELECHA,DANHANGZHOUBINGWUCHUSEDETOUBUPINPAI。

2020年在杭州开家赚钱的奶茶店

  HANGZHOUJINQIZAICHAYINQUANPINFANCHUXIANSHIYINWEIMAIJIKAIYEDE“HUANGNIUJIAJIA”JINGDONGZHONGREN。YIBEIZHOUJIELUNTONGKUANNAICHABEICHAODAO150YUAN/BEI,PAIDUINENGPAI5、6GEXIAOSHI。JIUJINGSHINAICHADEMOLI,HAISHIZHOUDONGDEMOLINI?

  1、杭州茶饮店数量

  DICHUJIANGNAN,HANGZHOUDECHAYINSHICHANGCHENGXIANCHUHEDONGNAN、ZHONGXIBUBUYIYANGDEJINGXIANG。HANGZHOUQUANSHIBUDAO6000JIAYINPINDIAN,BUJIGUANGZHOUSHENZHENDECHAYINDIANSHULIANGDEYIBAN,JIHUSHIZHANGSHACHAYINDIANDEBANSHU。

  QIZHONG7GECHENGQUYOU4642JIACHAYINDIAN。REMENSHANGQUANYOU1163JIACHAYINDIAN,ZHANZHUCHENGQUCHAYINDIANDE25%。

  ZAIGUIYANG,CHABAIDAOJIHUHESHUYICHENG“LIANTIYINGER”,SHUYIZAINA,CHABAIDAOJIUZAINA。DANSHIHANGZHOUZHIYOU1JIASHUYI,YOU6JIACHABAIDAO。ZHEJIANGDEBENTUPINPAIHEILONGTANG、GUMING、XINSHIQIZAIMENDIANSHULIANGSHANGWEIYUQIANLIE。

  2、杭州茶饮品牌

  TIDAOZHEJIANGCHAYIN,KENDINGRAOBUKAIBODUO。ZHEJIANGBODUOXICHAYINSHIYU2000NIAN,MUQIANYOU10000+MENDIAN,ZAISHULIANGSHANGYIYADAOXINGYOUSHILINGXIANQITAPINPAI。BODUOXIDECHAYINPINPAIYOUMIGUO、GANCHADU、CHAJIEBIAN、JIULONGBASHI、YUJIANNAINIU、NAICHABOSHIDENGPINPAI,QIQIXIADUOJIAFENGONGSIYOUGECHIPINPAI,BIRUHEIYU、ZHANGAYINAICHA、HEILONGTAILANG、YINCHA、MICHENGXIANYIN、HEITANGBIAODENG。

  3、特色茶饮店

  品牌加盟店的全国的产品一样,只是不同城市的竞争对手有差异。我们通过杭州本地某些特色门店看市场特点与机会。酥里茶点号称是杭州首家“白玉厚豆乳奶茶”。店面较大,产品花样不多,但是在杭州地区,足够吸引眼球。

  YUANDINGWEICHADIANKUAJIE、CHADIANXIANZHIDESULICHADIAN,YINGZHEJINNIANDOURUNAICHADEDONGFENG,MENDIANREDUCHIXUSHANGZHANG。

  BAIYUDOURUNAICHAZUICHUDEZOUHONG,SHOUXIANSHIYANZHI,QICISHIWEIDAO。YANZHICHULEBENSHENDEWANZICHUANCHUANZHIWAI,HAIYOUJIUSHIBEIZI、BAOZHUANGDAIYIJIMENDIANXINGXIANG。

  CHANPINDOUSHICHANGGUIDECHANPIN,DANSHIBAOZHUANGSHEJIBIJIAOCHUCAI。LIULIANHEMANGGUOSHIJINGDIANDE“LIUMANGCP”,ZAITIANPINZHONGYINGYONGJIAODUO,BIRULIULIANBANJI、LIULIANNUOMIZIDENG。DANSHIMANGGUOZUOWEIYIGEDANDUPINLEI,GUANGSHOUSHICHANGHUANYING。

  QISHIHANGZHOUYOUDUOGEZHONGSHIFENGGEDEMENDIAN,DANCHUYUMOFANGCHAYANYUESEHUOZHEMEIZHAODAOHESHICELVEDEQINGKUANG。ZHONGSHIWENHUAHEZHONGSHIFENGGEBUSHIJIANDANDEHUAGEHUADUONIAOYU、XIEJIJUTANGSHISONGCINEIMEJIANDAN。PINPAIWENHUAHEFENGGEWAIZAIBIAOXIANSHISHEJITUAN,NEIZAISHIYINGXIAOYUNYINGDEGONGLI。

  4、市场特点与机会

  杭州,甚至浙江,绝对不缺少品牌,但是缺少能把品牌定位和特色玩得转的品牌。许多小品牌走的路线雷同且卖点不足,尤其是在茶饮革新的浪潮中表现出张力不足。一部分本地小品牌早期依托于强大的市场基础发展起来,但是现在明显后劲不足。全国性连锁品牌进驻后,本地小品牌面临强大冲击和生存危机。

  杭州茶饮市场的消费力远大于长沙,但是品牌的丰富度低于长沙。在特色品牌上,杭州茶饮市场至少有3—5个特色品牌/门店的消费承载力,但目前市场上还未饱和。

  ERWOMENXIANZAIYINGGAIZAINAXIEFANGMIANZUONI?

  PINPAICENGMIAN,TESEYAOTUCHU。PINPAIDINGWEIYUSHICHANGDINGWEIYAOQINGXI;JINNIANGUOCHAODEXINGQI,MINGNIANGUOCHAOPINPAIHAISHIYIGEREMENTESE。CHANPINTESEXUYAOZHAOZHUN“CHAYIHUA”,YAOZAIDAZHONGXIAOFEIRENZHIDEJICHUSHANGZUOTISHENG,ERBUSHIDIANFU。

  YINGXIAOCENGMIAN,HAOWANYOUQU,XIAOFEIZHELEYUCANYULEYUCHUANBO;XIAOHONGSHU、DOUYIN、WEIBO、PENGYOUQUANDENGSHEJIAOPINGTAISHIPINPAIDECHUANBOQUDAO。DANSHIZHEIXIEQUDAOXUYAOYUNYING。

  JIAGECENGMIAN,HANGZHOUDECHAYINXIAOFEISHICHANGPEIYUJIAOWEICHENGSHU,DAZHONGDUIJIAGEDERENDUJIAOGAO,ZHONGGAODUANYOUHENHAODESHOUZHONGQUNTI。DAZAO“PINPAIYIJIANENGLI”SHIXINSHENGPINPAIDEZHONGYAORENWU。

  JIHUIJITIAOZHAN,YOUSHICHANGJIUYOUJINGZHENG。ERJINGZHENGJIUYOUYOUSHENGLIETAI。SHICHANGHENDA,JIUKANMENDIANZENMEZUO。“DANDIANBISI”,ZHEISHIBUKENIDESHICHANGQUSHI(99%DECHAYINLAOBANJUNHUIMIANLINDEWENTI)。1GERENRUHEDIDEGUO10GERENDETUANDUI,1GERENXIANGFAZENMEDIDEGUO10GERENDECHUANGYI,1KUAIQIANYOUZENMEDIDEGUO10KUAIQIAN,DENGDENG。ZHEIXIEDOUSHIDANDIANLAOBANSUOMIANDUIDEWENTI。ZHEILIANGNIAN,CHAYINRECHAOJIANTUI,SHICHANGZHUJIANHUIGUILIXING。

  ERZAIJIJIANGDAOLAIDE2020NIAN,PINPAIXIACHENSHITOUYIJIUXIONGMENG,DAPINPAI“YIDAQIXIAO”YUYANYULIE,XIAOPINPAIXIAOMENDIANYOUJIANGZENMEYINGDUINI?SHI“ZHUDONGQIUBIAN”?SHI“BAOTUANQUNUAN”?HAISHI“ZUOYIDAIBI”?

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