ZHEICIYIQINGRANGGENGDUOCHUANTONGXINGYERENKANDAOSHUZIJISHUDUIXINGYE、DUISHEHUI、DUIYONGHUQIDAOJIQIZHONGYAODEZUOYONG。SHUBUZHIZAIDANGJINXIAOFEIZHEXUQIUJISUBIANHUA、SHICHANGJINGZHENGRIYIJIAJUDESHICHANGHUANJINGXIA，“CHUANGYI”YU“JISHU”DEZUOYONGYUJIAZHIQUECHANGCHANGBEIHULVEDIAO。

　　和记官方WANSHANBINGXIUZHENGLECHAYINXINGYEPINPAIMOXING，JIANG“CHUANGYI”YU“JISHU”TISHENGZHI“CELVE”DETONGDENGWEIZHI，JIERXINGCHENGLE和记官方DEPINPAIFANGFALUN“CHUANGXINPINPAIQUDONGMOXING”——“CELVEQUDONG”、“CHUANGYIQUDONG”、“SHUZIJISHUQUDONG”。

　　CHUANGXINPINPAIQUDONGLILUNSHIYI“CELVE”DAOXIANGDELILUNSIWEIYUYI“CHUANGYI”DAOXIANGDEGANXINGGAODURONGHE，JIEZHUSHUZIJISHUQUDONGFANGSHIERKUAISUTUIDONGCHAYINPINPAIFAZHANSHIXIANPINPAIJIAZHIDECHUANGXINLILUN。TONGSHI，ZAIHEXINFANGFALUNDEJICHUSHANG：

　　1、围绕茶饮品牌策略设置“WHW”三级思考，建立“品牌战略三角”、“品牌360°竞争力扫描”、“品牌组织力框架坐标”，帮助茶饮品牌实现落地。

　　2、WEIRAO“CHAYINPINPAICHUANGYI”KAIZHAN“CHUANGYISIXIANGYUANZE”、“WUGANWUJUETIYANYINGXIAO”、“XIAOFEIZHEXINGWEILUJINGMONI”，SUODINGXIAOFEIZHEDEQUANWEIDUJIQUANSHENGMINGDEXINGWEIGUANLI，XIEZHUPINPAISHIXIANLUODI。

　　3、WEIRAO“SHUZIJISHU”GOUJIAN“YINGYONGSANDAGUANJIANTONGLU”JI“YINGYONGSANJIAOMOXING”，TUIDONG“YINGYONGSANJIAOMOXING”LUODISHIPEI，JIASUCHAYINPINPAISHIXIANLUODI。