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2020年茶饮行业品牌该如何去做,方向又在哪里?

发布时间:2020-03-03 18:04:25

  ZHEICIYIQINGRANGGENGDUOCHUANTONGXINGYERENKANDAOSHUZIJISHUDUIXINGYE、DUISHEHUI、DUIYONGHUQIDAOJIQIZHONGYAODEZUOYONG。SHUBUZHIZAIDANGJINXIAOFEIZHEXUQIUJISUBIANHUA、SHICHANGJINGZHENGRIYIJIAJUDESHICHANGHUANJINGXIA,“CHUANGYI”YU“JISHU”DEZUOYONGYUJIAZHIQUECHANGCHANGBEIHULVEDIAO。

2020年茶饮行业品牌的发展方向

  和记官方WANSHANBINGXIUZHENGLECHAYINXINGYEPINPAIMOXING,JIANG“CHUANGYI”YU“JISHU”TISHENGZHI“CELVE”DETONGDENGWEIZHI,JIERXINGCHENGLE和记官方DEPINPAIFANGFALUN“CHUANGXINPINPAIQUDONGMOXING”——“CELVEQUDONG”、“CHUANGYIQUDONG”、“SHUZIJISHUQUDONG”。

  CHUANGXINPINPAIQUDONGLILUNSHIYI“CELVE”DAOXIANGDELILUNSIWEIYUYI“CHUANGYI”DAOXIANGDEGANXINGGAODURONGHE,JIEZHUSHUZIJISHUQUDONGFANGSHIERKUAISUTUIDONGCHAYINPINPAIFAZHANSHIXIANPINPAIJIAZHIDECHUANGXINLILUN。TONGSHI,ZAIHEXINFANGFALUNDEJICHUSHANG:

  1、围绕茶饮品牌策略设置“WHW”三级思考,建立“品牌战略三角”、“品牌360°竞争力扫描”、“品牌组织力框架坐标”,帮助茶饮品牌实现落地。

  2、WEIRAO“CHAYINPINPAICHUANGYI”KAIZHAN“CHUANGYISIXIANGYUANZE”、“WUGANWUJUETIYANYINGXIAO”、“XIAOFEIZHEXINGWEILUJINGMONI”,SUODINGXIAOFEIZHEDEQUANWEIDUJIQUANSHENGMINGDEXINGWEIGUANLI,XIEZHUPINPAISHIXIANLUODI。

  3、WEIRAO“SHUZIJISHU”GOUJIAN“YINGYONGSANDAGUANJIANTONGLU”JI“YINGYONGSANJIAOMOXING”,TUIDONG“YINGYONGSANJIAOMOXING”LUODISHIPEI,JIASUCHAYINPINPAISHIXIANLUODI。

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