新手如何做好奶茶店外卖平台,月销万单(三)
《新手如何做好奶茶店外卖平台,月销万单(一)》、《新手如何做好奶茶店外卖平台,月销万单(二)》前面主要讲到外卖行业市场揭秘和外卖平台运营规则,今天和记官方再和大家讲一讲外卖上的实战操作技巧吧!
3、外卖实战操作技巧
WENTI:QINGJIAOYIXIA,ZHUANQIANDEWAIMAICAIDANYINGGAIZENMESHEJI?
HUIDA:ZHEIGEBUFENYOUHENDUOHUANJIE,XIAMIANWOYIYIGENNIFENXIANGQIZHONGDECAOZUOJIQIAO。
1、TANGSHIYIBANDOUSHIXIANDIANQIANCAI,ZAIXUANZHUCAI,ZUIHOUXUANZHUSHI,DANSHIWAIMAICHANGJINGWANQUANBUYIYANG,YONGHUJINQUDIYIXUQIUSHIWOYAOCHIBAO,SUOYIYIBANDIYIXIANXUANZHUSHI,ZAIXUANQITAPEICAIPEICAI,ZUIHOUCAISHIXIAOCHI,SUOYI,WAIMAIBUNENGHETANGSHIYIYANG。
2、YIGEHAODECAIDANYIDINGYAORANGGUOLAIDIANDEGUKEJUEDEBUDIANTAJIUCUOGUOLE,ZHEIMEYIGEXIANGFA,WAIMAICAIDANYEYIYANG。
3、REXIAOFENLEIQISHIJIUHETANGSHICAIDANDEDIYIYESHIYIYANGDE,DANHENDUOSHANGJIADEREXIAOFENLEIQUEBUSHITAMENZUIWANGPAIDECHANPIN,ERSHISHANGJIAXIANGMAIDECHANPIN。
4、HAODEWAIMAIREXIAOFENLEIYIDINGYAOFANGNIXIAOLIANGMAIDEZUIHAODETOUPAICHANPIN,RANHOUDIERSANGEZUIFANGSHIHEDAPEIDIYIGECAIDECHANPIN,ZUIHAODEFENLEICAIPAIXUJIUSHIZHUSHI,FUSHI,XIAOCHI,ZHEIYANGDAPEIKEDANJIACAIHUIGAO。
5、TANGSHISHIYOURENZAIPANGBIANSHUOCAIDE,DANSHIWAIMAISHIMEIYOURENZAIPANGBIANSHUOCAIDE,SUOYIYIDINGYAOBAWAIMAICAIPINDEMINGZIQUQINGCHU,TIXIANCHANPINDEJIAZHIGAN。
CUOWUDEANLI:SHANGWUTAOCANA,SHANGWUTAOCANB,QISHIMEIYOUYONGHUZHIDAONIDETAOCANLIMIANSHIYOUSHENMEDE,ZENMETIXIANNIWAIMAICAIPINDEJIAZHIGANNI?
YIGESHIYAOBANIZHIQIANDECAI,XIEZAIQIANMIAN,QICIYAOBACAIPINDEMAIDIANXIEZAIHOUMIANHUOZHEBIAOZHUZAITUPIANSHANGMIAN,ZHEIYANGCHANPINDEYIJIANENGLIJIUHUIGENGGAO,ZENMEZAIZUIDUANDESHIJIANLIUZHUGUKE,RANGGUKELEJIENI,TIGAOXIADANZHUANHUALV,ZHEICAISHIGUANJIAN。
SHANGMIANSUOSHUOSHICAOZUOCENGMIANDE(ZHANSHU),XIAMIANSHUODESHIYINGXIAOCENGMIANDE(ZHANLVE)。
YIGEGAOZHUANHUALVDECAIDANQISHITABEIHOUDELUOJISHIMEIYIGECAIPINDOUSHIDANDANGLEBUTONGDEGONGNENGSHUXINGDE。
BAOKUAN:TADEGONGNENGSHITIGAOXIADANZHUANHUALV,GAOSUGUKEZHEIKUANCHANPINWOMENJIAMAIDETEBIEHAO,JITAYIGEBIXUGOUMAIDELIYOU,BAOKUANCHANPINZENMEXUANNI?
1、XIAOLIANGFEICHANGGAODE。
2、WENDINGDE,BAOKUOCHUCAN,KOUWEI,GONGYINGLIAN。
3、YIDINGSHIGAOMAOLIDECHANPIN,BURANMEILIRUN。
ZHEKOU:TADEMUDESHIRANGLANDUODEYONGHU,BUXIANGQUSIKAODEYONGHU,BUXIANGQUCOUMANJIANDEYONGHU,CHIBAODIANLEJIUNENGZOU,SUOYIZHEKOUCHANPINJIBENSHIYITAOCANWEIZHUDE,ZHEIYANGDEHUAJIUNENGJIESHENGYONGHUADEXIADANSHIJIAN,TIGAOXIADANZHUANHUALV,ZHEICAISHIZHEKOUDEZHENZHENGMUDE。
YINLIU:
1、DIJIA。
2、DIMAOLI,SHENZHIMEIYOUMAOLI,MUDEYESHITIGAOXIADANZHUANHUALV,RANGGUKEJUEDEZHEIGECHANPINHENHUASUAN,WOBUDIANJIUHUIKUIZHEIZHONGXINLI。
3、BUMANZUQISONGJIA,YIDANMANZUGUKEDIANLEJIUZOU,ZHEIGECHANPINYOUBUZHUANQIAN,YOUKUIBEN,DUISHANGJIALAISHUOTEBIEKUI。
4、YIDINGSHIFEIZHUSHIXINGCHANPIN,YIDANSHIYIGENENGCHIBAODECHANPIN,DIANLEJIUZOU,DUIMENDIANDELIRUNSUNSHANGHENDA。
COUDAN:
1、TIGAOXIADANZHUANHUALV,YINWEIYONGHUCOULEDANJIUNENGMASHANGXIANGSHOUNIDEMANJIAN。
2、TIGAONIDELIRUNHEKEDANJIA。
3、COUDANCHANPINDETESESHI:YUANJIACHANPIN、DIJIACHANPIN,YINWEICOUDANCHANPINYONGHUBUHUIWEILE10KUAIQIANDEDONGXIQUCOU20KUAIDEDONGXIQUXIANGSHOUNIMANJIANDE,YIDINGSHIGAOMAOLICHANPIN,ERQIEDABUFENSHIXIAOCHI,TIANDIAN,TIANPINWEIZHUDECHANPIN,RANGYONGHUDIANLEJIUNENGZOUZHEIYANGJIUNENGTIGAOKEDANJIAHELIRUNLV。
WENTI:QINGWENXIAOLIANGBUHAODECHANPINKEYISHANCHUMA?
HUIDA:KEYI,DANSHIBUYAOYIXIAZIQUANBUSHANCHU,MEITIANSHANCHUYIDIANDIANJIAOZUODIANPUDEZIWOXIUZHENG,PINGTAISIWEIJIAOZUOJINBU,RUGUOYIXIAZISHANCHULEDABUFENDECAIPIN,ZHEIGEJIAOGAIGUOZIXIN,XIAOLIANGZHIXIANXIAHUA。
WENTI:QINGWENZUOSHENMEHUODONG,YONGHUHUIBIJIAOXIHUANNI?
HUIDA:WOMENYAOZHIDAOYONGHUDUIYUNAXIEHUODONGLEIXINGMINGANDUZUIGAO,SHOUXIANKENDINGSHIMANJIAN,QICISHIZHEKOUHUODONG,ZAIQICISHIJIANPEIHUODONG,SHENZHIBAOYOUZHEIZHONGWANQUANMIANPEISONGFEIYIJINGYUELAIYUECHENGWEIYIGEDADEQUSHI。
XIANZAIXINCHULAIDEWAIMAIQUANZHUYAOSHANGJIASHEZHIDEHAO,KEYIWANQUANTIGAOFUGOULV,ZHEIGEYESHIKEYICHANGSHIZUODE,ZHUYAOKANSHIBUSHIHEDIANLIDEPINLEI。
DANSHIDUIYUXINKEJINTIELIJIANZHEIZHONGHUODONGQISHIYONGHUDEMINGANDUSHIFEICHANGDIDE,XIAOGUOYESHIHENYIBAN,JIANYIDAJIABUYAOZUO。
LINGWAI,NANSHENGHENVSHENGDIANWAIMAIDEFANGSHIYOUSUOBUTONG,NANSHENGXIHUANZHEKOUTAOCANJIAODUODEYIMULERAN;NVSHENGGENGXIHUANGEZHONGCOUDANQUXIANGSHOUGEZHONGYOUHUI,COUDANTEBIERONGYICOUXIAOCHI。
WENTI:WAIMAIMANJIANZUISHOUHUANYING,NEIJUTIYAOZENMEZUOCAIHAONI?
HUIDA:WAIMAIMANJIANHUODONGYOUHENDUOTAOLU,SHOUXIANSHIXUJIAMANJIAN,MANJIANLIDUTEBIEDA,XIYINYONGHUJINDIANHOUQUANSHIZHEKOUCAI。
JIANYIBUYAOZUOZHEIYANGDEHUODONG,QIPIANGUKEYUEDUO,YONGHUDEFUGOULVYUEDI,JIANYIHUIGUIZHENSHIDEDINGJIA,BAGENGDUODEJINGLIFANGZAICHANPINHEFUWUSHANG,CAISHIZHANGJIULUXIAN。
QICISHIJIXIANMANJIAN,JIUSHIBACAIPINDEYUANJIADINGDEFEICHANGGAO,GUKEXIANGSHOUMANJIANZHIHOUQISHIYOUHUILIDUHEPINGSHIDEMANJIANCHABUDUO。
PS: NIHUIDIAN20JIAN19DEWAIMAIMA?
DAJIAHUIJUEDEZHEIYANGDEXUJIAMANJIANYIBANRENDOUBUXIHUANDUIBA!DANSHIZHEIZHONGFANGSHIWEISHENMEYIZHICUNZAINI?
QISHIZAIZHONGGUOZHENZHENGDEZHULIUQUNTIHAISHINEIXIEYIFENQIANYAOBAICHENGLIANGBANHUADEREN,ZHEIXIERENQISHIHUIBEIXUJIAMANJIANXIYIN,GENYUANSHITAMENXIANGSHAOHUAQIAN,TAMENBEI20-19XIYINJINLAI,JINLAIHOUKENENGFAXIANZIJIBEITAOLULE,DANSHITAOLUZHIHOU,KANDAOJIEZHANGZHEIGEYEMIANDESHIHOUHAISHIBIJIAOHUASUANDE,YUSHITAMENJIUXIADANLE。
ZHEIGEQISHISHISHANGJIADEYIGEFEICHANGYOUXIAODEYINLIUSHOUDUAN,ZHIBUGUOYINLIUDERENQUNBUYIYANG,ERZHEIXIERENQUNYONGYUANZAIZHONGGUOZHANDABUFEN。
WENTI:QINGWENRUHEKUAISUTISHENGDIANPUPINGFENNI?
HUIDA:DAJIADOUZHIDAOWAIMAIPINGTAIPINGFENHENZHONGYAO,PINGFENYUEGAOYONGHUXINRENDUYUEGAO,ZEJINDIANLVYUEGAO,XIADANZHUANHUALVZIRANYUEGAO,PINGFENYUEDIZEXIADANZHUANHUALVYUEDI。
YI、WEISHENMENISONGDEZENGPINMEIYOUHAOPING?
1、YIDINGYAOSONGYOUJIAZHIGAN,ZHIJIEGAOSUTAZHEIGEDONGXISHISONGJITADE,BINGQIEFEICHANGHOULIANPIDEZHIJIEYAOHAOPING,ZHEIYANG10GEZENGPINNENGHUILAI2GEHAOPING。
2、ZHENDUINVXINGYONGHUJINXINGZENGSONG,GENTAJINXINGHUDONG,ZAIYAOHAOPING,ZHEIYANG10GEZENGPINNENGHUILAI4GEHAOPING。
3、ZHENDUIYOUBEIZHUZAIYIYUANDEYONGHU,GENTAMENJINXINGHUDONG,SONGSHANGYIXIEGUANXINDEHUAYU,ZAIZENGSONGTAYIDIANDONGXIZHIJIEYAOHAOPING,ZHEIYANG10GEZENGPINNENGHUILAI6GEHAOPING。
4、ZUIHAOYONGDEYIZHAO,SHEQUNGONGBUHUODONG,XIADANHAOPINGJIETUMIANDAN,HAOPINGYAODUOSHAOYOUDUOSHAO。
ER、ZENMEHUIFUCHAPINGCAISHIZUIHAODE?
1、XIANDAOQIAN。
2、JICHUJIEJUEFANGAN。
3、YONGYOUZHIHAOPINGBAZHEIGECHAPINGDINGXIAQU,3GETUJIA50GEZIJIUKEYICHENGWEIDAITUHAOPING。
4、SHANGJIATOUSU50%DOUSHILAIZIYUPEISONGDECUOLOUWENTI,BIRUCUOSONG、LOUSONG、BUKANBEIZHU,ZHEIXIEDOUSHIYONGHUZUIJIESHOUBULEDEWENTI。QISHOUZUITAOYANDEDINGDAN:1,BEIZHUMAIDONGXI;2、YOUTANG;3,DADAN。
SAN、LIYONGCHAPINGRANGWAIMAIDIANQISIHUISHENG
TONGGUOYONGHUPINGLUNHEHOUTAISHUJU,ZHIDAOZISHENBUZUDEDIFANGJISHIDIAOZHENGYOUHUA。
WENTI:KAIDIANHOURUHEDAJINGZHENGDUISHOUNI?
HUIDA:ZHEIGEYAOKANNIZUOSHENMEPINLEI,LIRUPISA:
1、CHANPINXIFENKOUWEI,LEKAISALIULIANPISA,HUOZHEYIGEPISALIANGKUANKOUWEI。
2、GUIGE,ZHIQIANDOUSHI9CUNHE12CUNDE,HOULAI6CUNDE,NIYEKEYIZHIJIEMAIBANFEN6CUNPISA,ZHENDUIDANRENYONGHU,RANHOUZAIRANGYONGHUDAPEIXIEGAOMAOLIDEXIAOCHICHANPINZAIZOU,ZHEIYANGBUJINKEDANJIAGAO,LIRUNGAO,ERQIEYONGHUCHIDEGENGFENGFU。
WENTI:QISHINAXIEWAIMAISHANGJIASHIHEZIPEISONGNI?
HUIDA:
1、KEDANJIATEBIEGAO,KEDANJIAYUEGAOSHANGPINGTAICHOUCHENGJIUYUEGAO,ZIPEISONGJIUKEFUGAIZHEIGECHENGBEN。
2、ZIPEISONGDEFANWEIGENGDA,PEISONGSHIJIANYEGENGZHANG,ZHEIYANGPEISONGDEZIYOUDUGENGGAO。
WENTI:ZUIJINMEITUANKAITONGLEJIDIANFANXIAN,ZENMESHEDINGCAIHELINI?
HUIDA:JIDIANFANXIANFENWEILIANGZHONG,YIGESHIANCHANPINJIDIAN,YIGESHIANDANJIDIAN,TUIJIANANDANJIDIAN。
YINWEICHANPINJIDIAN,YONGHUDIANDEYIDINGSHIZAINIDEZHEIGEJIANGPINCHILILIMIANDECHANPIN,QISHIYONGHUSHIKANBUDAODE,ANDANJIDIANDEFANGSHI,GULIYONGHUZAINIJIADUOXIADAN,SHIFEICHANGHAODEFANGSHI。
RANHOUFANQUANYEKEYIFANLIANGZHONGQUAN,YIGESHISHANGPINQUAN,YIGESHIFANDAIJINQUAN,JIANYIDAJIAFANYIXIEGAOMAOLIXIAOCHILAIJILIYONGHUXIADAN,TIGAOFUGOULV。
WENTI:ZUIHOUYIGEWENTI,YIQINGZHIXIA,WAIMAIYAOZENMEZUOCAIHAONI?
HUIDA:ZHEIGESHIHOUYONGHUDUIYUJIAGESHIBUMINGANDE,TADEMINGANYIJINGSHANGSHENGDAOSHIPINANQUANWENTI,ZHEIGESHIHOUSHANGJIAXUYAOZENMEZUONI?SHOUXIANYAOBASHIPINANQUANDEWENTIJIEJUEDIAO,RANGYONGHUFANGXINDEXIADAN,WOMENXIANLAIKANYIXIAYONGHUDEDIANDANLIUCHENGDAGAIYOUNAXIE。
1、WAIMAIANXINFANGZAITOUTU,BUMANYIJISUTUIKUANFANGZAITOUTU,BENTULIANXUDUOSHAONIANLAODIANXIEZAITOUTU。
2、JINDIANHOU,SHEZHIYIGEDINGZHICHANPIN,LIRU,YIWUZHUANXIANGTAOCAN。
3、PEISONGDESHIHOUGENQISHOUZUOYIGEANQUANFANGHU,CELIANGYIXIATIWEN。
4、BAOZHUANGDAISHANGZENGJIASHIPINANQUANFENGKOUTIAO,JIYONGHUYIGEANXINDEGANJUE。
5、ZAIHUDONGPINGLUNQUGAOSUYONGHUWOMENJIADEDONGXIDOUSHIYIJINGXIAODUDE,YUANLIAOYESHIBAOZHENGXINXIANDE,ZHEIYANGYONGHUJIUNENGGOUANXINXIADANQIENENGHAIHUIZAILAILE。
6、WEILERANGGUKEZHIDAONIJIANAICHADIANDEWEISHENGANQUAN,GUKEXIADANHOUKEYIFAYITIAODUANXINXIJIGUKE,TONGZHITAKEYIZAIZHIBOJIANKANDAOCHANPINZHENGGEZHIZUOGUOCHENG,ZHEIYANGDEXIJIEDADAZENGJIAYONGHUDEXINRENDU。