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奶茶店的海报能不能拉客,对照这8个要点

发布时间:2020-10-06 14:35:17

  XINGYEPUBIANYIJINGRENZHIDAO,NAICHADIANHAIBAOSHANG,CHANPINDESHIWUZHAOPIAN,BIYIQIEYUYANHEXIUSHIDOUGENGZHIGUAN,GENGNENGRANGRENYIKANJIUXIANGHE。 CIWAI,MENDIANHAIBAOHAINENGSHIXIANLIANGGEZUOYONG:PINPAITISHENG、XIAOSHOUZHUANHUA。DUINAICHADIANLAISHUO,ZUIHEXINDEMUDEJIUSHIHOUZHE。ZHEILIZONGJIELE8GEYAODIAN:

  1、进店前:logo要大,先告诉顾客“你是谁”

进店前:logo要大,先告诉顾客“你是谁”

  GUKEJINRUSHANGCHANG、JIEDAO,HAIMEIKANDAONIDENAICHADIAN,YIZHANGBIAOZHIXINGHAIBAONENGTIDAO“YUDINGXIAOFEI”DEZUOYONG。

  ZHEIGEJIEDUAN,ZUIZHONGYAODESHIGAOSUGUKE“NISHISHEI”、“NIZAINA”,YEJIUSHIPINPAIPINLEI、NAICHADIANWEIZHI。XINGSHISHANGYOULUBIANLIJIA、SHANGCHANGRUKOU、DIANTI、TINGCHECHANGGUANGGAO、WAIWEI、LUQIDENG。

  logoYAODA、PINPAIPINLEICHUANDAQINGXI,SHIDIYIWEI。QICISHIWEIZHI,JILOU、NAGEQU,YIDINGYAOXIE。

  2、进店中:卖货性最强,价格、优惠都要有

进店中:卖货性最强,价格、优惠都要有

  NAICHADIANWAILIMIAN,SHIGUKEJINGGUO,HUOJIJIANGJINMENDEWEIZHI,SHIJUEDINGXIAOSHOUZHUANHUADEHEXINWEIZHI。 ZHEIGESHIHOU,YAOZHISHAOTUCHU3GEXINXI:BAOKUANCHANPIN、JIAGE、YOUHUIHUODONG。ZHEIGEWEIZHISHIMAIHUOXINGZUIQIANGDE,BAOKUANCHANPIN、CHAYIHUA、JIAGE、YOUHUIHUODONG,DOUYAOTIXIANCHULAI,XIAOFEIZHEJIUSHIYIJUZHEIGEJINDIANDE。

  TONGSHISECAIYIDINGYAOXIANMING,BAYUANWULIAOYOUSHIJINKENENGFANGDA,TUCHUGUOROU、ZHENZHUDENGYOURENXIADANDEYUANSU。

  3、进店后:跟菜单“打配合”,提升客单价

进店后:跟菜单“打配合”,提升客单价

  XIAOFEIZHEJINNAICHADIANHOU,HAIBAOYAOGENCAIDAN、QITAWULIAODAPEIHE,BIRUHAIBAOSHANGCHUXIANDECHANPIN,CAIDANYIDINGYAOZHONGDIANTUIJIE。 BAOKUAN,WANGWANGSHISHANGJIAFANFUXUANCHUANDEJIEGUO。YIGECHANPINLUCHUYUEGAO,DIANDANLVJIUHUIYUEGAO。 ZHEIGEJIEDUAN,logoJIUBUYONGTAIDALE,BAOPINKEYIZAICICHUXIAN,PEIHEXINPIN、REXIAOKUANQUFUZHUXIAOFEI,ZONGHETISHENGKEDANJIA。

  4、用海报为产品背书,提升价值感

  JIEJIANLIANSUOCANTINGJINGYAN,NAICHADIANNEIHAIBAOKEYIXINGCHENG“ZHENGJULIAN”,WEICHANPINBEISHU。

  BIRUSHICAIGENGJIANKANG、GENGXINXIAN,ZHEISHIYIGEJIELUN,CHUXIANZAIDUOGEXUANCHUANQUDAOSHANG;XIAOFEIZHEJINDIANYIHOU,HAIBAOKEYIJIAQIANGDUIJIELUNDEZHENGMING,XINGCHENG‘ZHENGJULIAN’。BIRUYOUZHIYUANWULIAO、YUANCHANDI、XIQUEXING、XIAOLIANGPAIXINGBANG、DASHISHOUZUO,RANGXIAOFEIZHECHANSHENGXINREN,GANJUEDAOZIJIDEXUANZESHIZHENGQUEDE。

  YIXIEHUOJIANGYUANWULIAO、CHANPIN,YEKEYIYONGHAIBAOXINGSHIZHANXIANZAIDIANLI,FANFURANGXIAOFEIZHEJUEDEZIJI“MAIDUILE”。

  5、从外围到店内,海报要能互相识别

  YOUDENAICHADIAN,SHANGCHANGMENKOUBAIDESHIDUOROUPUTAO,DIANMENKOUFANGDESHIMITAOWULONG,JINDIANYIHOUZHANSHIDESHISHAOXIANCAO——CHONGZHEDUOROUPUTAOLAIDEGUKE,KENENGYIWEIJINCUODIANLE。XIAOFEIZHECONGSHANGCHANG、JIEJIAOYILUZOUGUOLAI,ZHONGFUKANDAOXIANGSIDEHAIBAO,XINGCHENGSHIJUEDELIANGUANXING,CAINENGYOULIUCUN、YOULIANXIANG。TEBIEXIAOFEIZHEZAIWAIWEIKANDAODEHAIBAO,HENAICHADIANWAILIMIANZUIHAOBAOCHIYIZHI(RUNEIRONG、logo、YANSE),NENGHUXIANGSHIBIE。XIAOFEIZHEKANYIYANSHAOYIYAN,HAIBAOYAOZUODEJIUSHIZHONGFU、JIASHENYINXIANG,CUCHENGGOUMAI。

  6、确定一个海报版式,可以长期沿用

  YOUDEDIANZUOHAIBAO,WEILECHUANGXINERCHUANGXIN,JINGCHANG“DABIANLIAN”。HAOBURONGYIJIANLIQILAIDESHIJUERENZHI,GUOJITIANYOUBIANLE。

  HAIBAOBANSHI,YESHIYIZHONGSHIJUESHANGDEPINPAIZICHAN。YIDANQUEDINGXIALAIBANSHI、PEISE、FENGGE,ZUIHAOYANYONGYIDUANSHIJIAN,JINLIANGZUODAOSHIJUETONGYI。

  7、远距离拉客,可以加入一点人情味

  YOUYIXIEYUANJULIHAIBAO,XUYAOTIXIANDECHANPINXINXIBUDUO,XIANGRANGRENYINXIANGSHENKE,KEYICONGRENQINGWEISHANGXIAGONGFU。

  BIRUZAITINGCHECHANGHAIBAO,JULINAICHADIANBIJIAOYUAN,GUKEKAICHEJINGGUOSHISUDUBIJIAOKUAI,ZHIYAOSHUOQINGCHUPINPAI、JILOUJIUGOULE,ZHEISHIWENANKEYIXIEYIXIELEISI“QIANFANGZUOZHUAN,XIAOXINCHELIANG”DENGTISHIYU,RANGGUKECONGQINGGANSHANGXIANGANSHOUDAOPINPAIDETIEXIN。

  8、创始人“太有情怀”,海报效果不会太好

  OUERHUIKANDAOZHEIZHONG“ZHIMING”HAIBAO:QINGHUAIWENANYIDADUI,YIDIANCHANPINXINXIDOUMEIYOU,CHUANGSHIRENCHUXINDAOSHIXIELEBUSHAO;MEIBIAOMINGZIJIMAISHENME,LIZHIsloganDAOSHIXIELE3XING。ZHEIZHONGQINGKUANG,MEILIQINGNAICHADIANHAIBAODEZUOYONG,DAODISHIYAOZUOPINPAI,HAISHIYAOZHUANHUA;YEMEIKAOLVGUKEXIAYIBUDEDONGZUOSHISHENME,YAOBUYAOMAI、ZENMEMAI。

  ZHENZHENGRANGRENXIAJUEXINDEJINNAICHADIANDE,KENENGSHIGAOYANZHI、JUHUASUAN、SHICAIHAO,BUKENENGSHIPINPAIZIHAI。YINPINXINGYE,CHULESHAOSHUTOUBUPINPAI,DADUOSHUSHIHOUGUKEZHONGCHENGDUBUQIANG,YAOKANMENDIANDEXIAOSHOUYINDAO。HAIBAO,JIUSHINAICHADIANZUIZHIJIEDE“DIYIYANYINLIU”。

  拓展阅读:《你家茶饮店的海报姿势摆对了吗?

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